Were you unable to attend our recent Search Engine Optimization (SEO) and Search Engine Marketing (SEM) webinar featuring Mark Thompson from In Cart Marketing
? You can now download a recording and PDF
from this informative presentation to watch at your convenience!
This session, entitled Optimizing Search Strategies in the Updated World of Google
, featured great tips and sales strategies for being successful with B2C web-to-print storefronts. Over the last several months, Google has made significant changes to its search algorithms which will affect SEO and SEM strategies for many printing companies. This webinar included detailed discussion about the latest changes in Google search intentions, with a focus on Panda and Hummingbird, and what they mean for your web-to-print business. It also included specific tools and tips for leveraging the Pressero web-to-print solution to take advantage of the new opportunities these changes make available.