How to track success with Google Adwords

PRESSERO > *(SEO) Search Engine Optimization
To track which keywords and ads lead to valuable actions, it is a matter of using the Google Adwords account in conjunction with Conversion Tracking, and also a Google Analytics account. All of the instructional material and documentation is available through the same page that the Google employees start with. This is the material one would study to then get the Adwords certification from Google. The certification costs money, but the educational material are freely available.